As Swedes, our love affair with Lindex started when we were little girls as Lindex was the one place where you, your mum, her friends and even your grandma could shop. Lindex has always represented affordable fashion in Sweden without compromising on quality.
Emelie – I remember going into Lindex to purchase my first school disco outfit. I have such fond memories of that day as my mum took me shopping and we bought a pair of shiny black trousers and a little sparkly cami top. I felt like a princess.
“In 1954, two gentlemen from Sweden founded an era that would impact the lives of many women. Ingemar Boman and Bengt Rosell open the lingerie store Fynd in Alingsås.
It is one of Europe’s leading fashion brand, with approximately 480 stores in 18 markets. Lindex business concept is to offer inspiring and affordable fashion to the fashion interested and conscious woman. ”
As we moved from Sweden, shopping at Lindex became a distant memory and we only recently realised that we could find Lindex stores in London. How we missed that we don’t know but it was welcome news to us both.
Earlier this week we were invited to a press event held near Oxford Street in London where Lindex were showcasing some of their current collections, premium and future collections that will be launching next year. One of the collection launching in April 2019 will be Lindex very own Bridal collection. We had the pleasure to view the pieces and we have to admit were very impressed. With a very affordable price point without compromising on quality, the pieces were minimalistic, delicate and simply beautiful. Perfect for any bride to be. Lindex also offer a wide range of everyday lingerie as well as special occasion lingerie. We were also made aware that they offer an excellent fitting service so you can ensure that you get the correct size and fit and the the retailer has also just recently launched on the online fashion giant Asos.
Their non fast fashion approach
Fast fashion has become a term that has been mentioned more and more in the media in recent years. As consumers we have become increasingly concerned with making that the products we purchase are ethical produced and that the process has as little impact on the environment as possible. Lindex is one retailer that really is focusing on sustainability using recycled materials and their ethos is to produce fashion that is inspiring, affordable and made
responsibly. “We are dedicated to achieving our 2020 goal of making 80 per cent of our garments from more sustainable sources.”
It’s great to see a big retailer really making a conscious effort to make a difference and environmental causes isn’t the only way Lindex are trying to make a real difference in the world.
Women has always been the main focus for Lindex and in 2017 the retailer launched the We Women project contributing to a charity helping women. It is project where Lindex take action for gender equality in the supply chain and work to create more equal and inclusive workplaces. We are thrilled to see a retailer taking this kind of responsibility and putting women at the forefront of their business.
SS19 And Lindex Occasion Wear Collection
We are so excited about Lindex collection launches in 2019 and as the festive is about to kick off season keep an eye out for a blog post coming soon where we will feature some of the absolutely amazing party wear pieces that we had the chance to check out at the event.
Until next time,
The Model Diaries